This Tutorial was purchased 7 times & rated A+ by student like you.
Resource: BadermanIsland Virtual Organization
Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland.
Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the following sections:
Executive summary of no more than 350 words
Research of approximately 1,050 words
Background information about the product, service, or brand
A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)
Market segmentation and target audience
Anything else that provides insight into the current status of the product, service, or brand
Marketing objective(s) of approximately 350 to 700 words
Includes management’s objectives for the product, service, or brand for the upcoming year or a specific time period that is usually stated in terms of growth percentage or revenue dollar increase
Marketing plan of approximately 1,400 to 1,750 words
Include the actual steps or tasks needed to achieve the objective.
Include the marketing mix, meaning the strategy and actions regarding the product, price, place, and promotion.
Include the promotion plan or integrated marketing communications plan, which includes the following:
The message delivered to target customers includes the creative process
Forms of promotion, advertising, precise channels, and media that are used Budget Timetables
How the various promotional and advertising tools will be integrated to support each other
How will your plan remain ethical and socially responsible? Are there areas of your campaign that could be construed as unethical and socially irresponsible? If so, how would you defend your campaign to critics? Evaluation plan of approximately 350 words
How will marketing managers know their efforts have achieved the goal as stated in the plan?
Resource: BadermanIsland Virtual Organization Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for yo..
You work for a large movie studio and your job is to promote and advertise a new movie. Choose the type of movie and the target audience the studio hopes to attract. Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marke..
Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience. Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target..
Choose either the catering, conference, or hotel businesses on Baderman Island. Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Mess..
Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communi..
COM 486 Week 1 Individual Assignment IMC and CMM Basics COM 486 Week 2 Assignment Message Map Presentation COM 486 Week 3 Assignment Marketing Communications Plan COM 486 Week 4 Individual Assignment Movie Promotion and Advertis..